Big brother, big business

| | Cardiovascular Business | Patient Care

Marketing intelligence firms that serve pharmaceutical companies apply sophisticated networking and data analytics to inform their clients about the prescribing habits of physicians as well as patient behavior. “Doctors tend not to be aware of the depths to which they are being analyzed and studied by people trying to sell them drugs and other medical products,” Jerry Avorn, MD, chief of the Division of Pharmacoepidemiology and Pharmacoeconomics at Brigham and Women’s Hospital in Boston, said in a New York Times article.

Pills tracked from doctor to patient to aid drug marketing

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